FIC can help by analyzing and providing guidance on the market / category, competition, consumers and trends that can help the client in developing the product concept for the best chance of success.
Examples of some of the services FIC provides:
- Category Assessment: Utilizing industry information along with Rutgers secondary research resources can provide a brief overview of the category and key drivers
- Competitive Assessment: FIC can help identify key competitors and assess the competition versus the client’s product concept on key product and packaging attributes, etc. to help identify key points of difference
- Sensory Competitive Assessment: The FIC internal team evaluates the clients product versus the key competitors on sensory attributes. The results from this evaluation help guide product development efforts.