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Marketing Specialist
audrey.wiggins@rutgers.edu
I joined the Food Innovation Center at Rutgers as a Marketing Specialist in June 2019. My role is to provide marketing strategy and research for the center and clients, and to assist in building the overall business.
I am an accomplished brand management and marketing professional with extensive experience, particularly in the food, flavors and consumer packaged goods industry. I engage a strategic approach to maximize the awareness, sales, and profitability for businesses. I am also a business owner who understands the passion for a product/service and understands what’s required to run a successful company.
I received an MBA with a concentration in marketing and a BA in social sciences. In addition, I obtained multiple certificate of completions in digital marketing and entrepreneurial programs.